Lively’s character is named Lily Bloom and, apparently, owns a flower shop called Lily’s Blooms. So, naturally, the actor is embracing all things floral.
Source: Vogue

Blake Lively Is in Full (Lily) Bloom for ‘It Ends With Us’ Press
Blake Lively Is in Full (Lily) Bloom for ‘It Ends With Us’ Press
{$excerpt:n}