Those paying close attention to their fashion show invites noticed something unusual about Zac Posen’s when it arrived yesterday. The location of the designer’s February 14 show is none other than 13-17 Laight Street, the Tribeca studio he occupied for 13 years before moving his business to midtown.

To celebrate his 15th anniversary, Posen is swapping the runway this season for a more intimate presentation of portraits. Photographed by Vanina Sorrenti, they’ll feature the designer’s muses new and old—Jourdan Dunn and Lindsey Wixson included—wearing his Fall 2017 collection. “I’m marking a milestone,” Posen said today, in the midst of preparations for the photo shoot. “I wanted something that felt authentic and showcased the clothing in the best light.”

The new off-runway format may be something Posen sticks with for a few seasons. “When I started 15 years ago, there was a formula, almost like ‘fashion rules.’ But the industry is evolving. Designers have to work with the new environment, the new tools,” he explained. For his part, he’s convinced he can convey more emotion—not to mention more detail—in lasting photographs than he can in a fleeting 10-minute runway show. Sorrenti will shoot the portraits in Posen’s father’s Soho art studio, bringing his story full circle. “I haven’t shot there since my very first lookbook,” Posen said. “To me, it’s a sacred space, something to respect.”

This is shaping up to be a big year for Posen. In addition to his anniversary celebrations, a documentary about his life and career, House of Z, will debut at the Tribeca Film Festival in April, and his first cookbook is due in the fall.

 

 

The post Zac Posen Is Taking His 15th Anniversary Collection Off the Runway appeared first on Vogue.

Source: Vogue