“After I launched my line for humans I realized that I was leaving a whole species out,” said Ellen DeGeneres on the launch of her brand ED by Ellen’s extension into the pet market. Working with PetSmart, DeGeneres is shrinking her playful designs to accommodate four-legged friends with more than 250 pieces starting at $4 (for a flat dog toy) and topping out at $50 (for a dog carrier). The star was eager to add this to her ever-growing resume, explaining, “Dogs deserve nice things too.” But how did DeGeneres, who currently has three dogs with wife, Portia de Rossi, test out the line? “I brought the products home to my pets, had them play around to see which ones they liked, and then we had an honest discussion about it. How else would I do it?” posed the talk show host.
The collection mimics DeGeneres’s human line; now dogs can benefit from the television star’s sleek aesthetic, too. “I love the Love collection,” mused DeGeneres, adding, “It matches some pieces from my human collection [and] that means you and your pet can dress alike. That means you’re living your life to its fullest potential.” Four motifs, including the aforementioned Love line, make up the debut collection, but of course DeGeneres’s pups had their own opinions. “They love everything with the nautical theme because they are very into sailing,” said DeGeneres, adding that the designs were inspired after “I ate a whole bunch of catnip!” DeGeneres kids but did ensure each piece was fit for the market by “playing fetch with all the different toys from the collection. Who knew I could jump that high?”
DeGeneres has plans to expand the collection beyond canines. “My cat collection is coming out this fall [and] we’re doing something really fun for the holidays. I’ve been really busy working on a line of raincoats for goldfish.” While we wouldn’t put it past DeGeneres to make this a reality, it’s refreshing to see her approach her latest venture with the same humor and elegance as her mainline label. However, even DeGeneres suffers from the same pressure as runway regulars. “It’s a vicious cycle,” said DeGeneres, adding, “because now I feel bad that I don’t have a line of collars for humans. I know some of you people would like that.”
Here, a look at the collection in stores and online now, with more pieces trickling in through March.
The post An Inside Peek at Ellen DeGeneres’s New Line for Pets appeared first on Vogue.